The Xicano Records Journey

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Behind the scenes of Xicano Records

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Xicano Record Co. EST 2015 In 2015 I had the idea to start a record label that would be able to represent who I am as a person and the music I love to play and seek out. Eventually, learning to love my Chicano background and my community full of Chicanos and the lowrider culture all around, I decided to name my record label "Chicano records" … but spelled with an “X” in front of it. Why so? In Nahuatl (the Mexican Uto-Aztecan language,) the “X” is pronounced “CH” and is a first generation way of spelling “Chicano.” I wanted to use the X to symbolize my love for finding ORIGINAL and hard to find oldies on their native formats - the vinyl record. For some time - the idea for this record label sat dormant; EVEN after I started to promote it and out its name out there. It was until I entered Dr. Preston’s English 3 class where he promoted a “Big Question” in our lives that revived my pursuit for building this record label. He urged me to follow my passion of...
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a year of progress, a year in review...   This year I have expanded my growth tremendously. I have been able to more fully grasp what it is to put out music, to make music, and to really invest in music. Before this year, $20 was the most I'd spend on a record - maybe $50 if I'm wild. Then a great friend told me ... "IF you want the GOOD stuff; you're gonna have to pay." I began to manage money so I could invest in big money records - and that's where the fun came in!    I've also more fully grasped the game of being an audiophile. I keep learning and improving my recording techniques, my remastering skills and becoming more wise as to what cartridge will make my records sound the BEST. I've had the privilege to even remaster a record that was previously unreleased for a client interested in my work!   I have also been able to fulfill my dream of joining a band. A band that plays the kind of music I like! This has led to my next majo...
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My busy weekend ...

Regardless to say, this was likely the BUSIEST weekend of 2018 for myseld. On Friday I woke up around 6 AM, loaded up my DJ equipment and prepared for the annual West Coast Kustoms Cruisin’ Nationals Friday night cruise; it’s my annual tradition to spin oldies during the cruise and people know me well there. As well as having to set up at 10 AM, I also got ready to attend my mom’s Allan Hancock College graduation! Just before the graduation, I picked up a Corsage for my lovely Corina as Sunday was prom. After attending the ceremony, I rushed to the cruise and commenced the classics!!! I got home around 11 AM, then woke up the next day and prepared for a gig with my band - The Drive-In Romeos at the West Coast Kustoms Car Show at the fairgrounds. We played a great set and people from all over watched us. People from Japan, Australia, the U.K. - and many other states. After the car show, I went to an after party myself and my folks were invited to, hosted by my friend Chuco at Vinylistic...
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