Isaiah's Finds of the Week

Xicano Record Co. EST 2015 In 2015 I had the idea to start a record label that would be able to represent who I am as a person and the music I love to play and seek out. Eventually, learning to love my Chicano background and my community full of Chicanos and the lowrider culture all around, I decided to name my record label "Chicano records" … but spelled with an “X” in front of it. Why so? In Nahuatl (the Mexican Uto-Aztecan language,) the “X” is pronounced “CH” and is a first generation way of spelling “Chicano.” I wanted to use the X to symbolize my love for finding ORIGINAL and hard to find oldies on their native formats - the vinyl record. For some time - the idea for this record label sat dormant; EVEN after I started to promote it and out its name out there. It was until I entered Dr. Preston’s English 3 class where he promoted a “Big Question” in our lives that revived my pursuit for building this record label. He urged me to follow my passion of

The Color Brown " Where Did Our Pride Go? "     Jimmy Santiago Baca really hits home about what it's like to be an immigrant in America. He mostly zeroes in on being a Mexican; but being in Santa Maria which is basically nothing but raza, lots of us can relate to the oppression being put on our own brown people coming in for a better life. We have been oppressed by the government and country who claims to promise us a better life. When our brown people enter the United States, most of us are treated like animals without souls. We are a people, we have a voice, we come from the same continent - we are ALL humans. Jimmy really brings out the cruel truth of people who come for a better life, and end up living a hard life in the states as well. It only goes to show just how much we have been oppressed, yet hardly anything has been done. Our brown women are raped, sexualized and stereotyped as nothing but housewives. Our brown men have been spat on and stepped all ov